Visual COGS: Making Amazon Easier with AI

Debby Smith
2 min readDec 20, 2023

For Amazon vendors, staying on top can sometimes feel like a juggling act. With so much to keep track of, from customer reviews to product details, it can be overwhelming. That’s where Visual COGS comes in, using AI to make things a lot simpler.

Visual COGS has introduced some really smart AI tools. These tools help Amazon vendors understand what their customers think and how to make their products stand out. Let’s look at how these features are helping vendors save time and do better on Amazon.

Understanding Customer Reviews

Visual COGS uses AI to read and understand customer reviews, so vendors can ask questions about their data to get feedback to improve their products, update content, and mine for keywords. For example, a vendor could ask:

  • What are the most common complaints about my product?
  • What are the most positive things people say about my product?
  • What features do people want to see added to my product?
  • What kind of content would be most helpful to my customers?
  • What keywords are people using to find my product?

By asking questions about their data, vendors can get valuable insights into what their customers want and need. This information can be used to improve products, create more relevant content, and develop more effective marketing strategies.

Making Product Pages Shine

Another helpful feature of Visual COGS is that it analyzes product pages with AI. It evaluates successful product pages and recommends modifications to titles, bullet points, and descriptions. This enables vendors to improve their product pages and makes them more likely to convert.

Answering Customer Questions with AI

There’s also a feature that helps answer customer questions using AI. It uses details from the product page, reviews, and (when applicable) previous answers to come up with new responses. This can help improve the quality of answers and protect your brand by allowing you to be the first to respond, with minimal headcount.

Trying Out New AI Features

Visual COGS is using AI to make selling on Amazon easier for vendors. By understanding customer reviews, improving product pages, and helping with customer questions, vendors can save a lot of time while selling a lot more. By providing tools that offer deep insights into customer behavior, streamline product page optimization, and enhance overall efficiency, Visual COGS is redefining what it means to be a successful brand on Amazon. In a marketplace as dynamic and competitive as Amazon, having these AI-driven tools at your disposal is not just an advantage; it’s a necessity.

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Debby Smith
Debby Smith

Written by Debby Smith

Debby Smith is the Marketing Manager at Visual COGS. She has over 7 years of experience in marketing and business consultation.